The goal is to reach the Portuguese society to raise awareness of how the affective bond in the first years of life, in safe and healthy environments, adequate nutrition, responsive care and opportunities to learn and play, can benefit children in the development of their full potential as a person, in society and in the world, and the need to strengthen the ecosystem so that parents and caregivers provide nurturing to children with adequate quality and resources.
Sponsors are welcome to spread out these messages in our country, on the assumption that they share the values that reflect in Primeiros Anos a Nossa Prioridade campaign’s values and that neither set the conditions nor influence the campaign’s messages or action proposals.